Focus: London Book Fair 2014

The London Book Fair surpassed all my expectations. The venue was Earls Court, a vast space in which the buzz of deals being made, the showcasing and exploration of the latest innovations and the sheer excitement about the future of this industry were palpable. As the events draws to a close this year and having scoured every free catalogue and industry news pamphlets, I thought I would share some highlights which piqued my interest.

Market Focus on Korea

“Technology is now integral in helping to break into new territories”

The objective of the Market Focus is to draw attention to the great potential of certain territories in conducting business on an international basis. According to a an article in Publishing Perspectives, Korea has proven to be an increasingly important market for UK publishing with a reported 22% growth in exports over the last decade. The latest tools designed to enhance reading experiences were truly phenomenal. Tabon Books based in Korea specialise in the creation and distribution of ePubs and provide a range of enhancements, for example, animation, interactivity and text searching.  I was interested to learn that this year they plan to launch the Tabon eBook Shopping Mall concept which gives publishers their personalised “shop front” identity plus the additional benefit of having the freedom to sell their eBooks the way they want.  IPortfolio and Y Factory respectively focused on transforming the educational learning environment and the mental development of children in encouraging a curiosity about the world. I am personally delighted to see such commitment to the promotion of learning. The London Book Fair is the global marketplace for the negotiation of rights as well as the sale of content across a range of mediums. What was particularly evident to me was the evolving landscape of opportunity which makes for a very exciting time to be in publishing.

Business Models in Publishing

One of the advantages to studying towards an MA in Publishing is the rapid realisation that having an understanding of business terminology is fundamental to the industry and that publishing is as much about business as it is about nurturing and promoting creative talent. With an assessment which requires us to plan an affinity scheme which connects publishers with the readers of their books firmly in mind, I attended the Big Debate which took place at the LBF. In order to remain profitable, publishers as content providers have sought to address the wide gulf which has traditionally existed between these two components of the process by acquiring customer insight via data. This enables publishers to construct a reader profile which can serve to market titles more effectively. Harper Collins, for example, have set up a “consumer insight” department while some trade publishers have partnered with companies such as Oyster in order to share built-in audiences. The interesting discussion point was that research conducted by Publishing Technology last year suggested that online communities are a growth area in the marketing of content and that a news and fan portal would be valued by publishers and readers alike.


Children & Books

WORLD BOOK DAY takes place today; a celebration of the joy of reading. I can remember as a child cherishing the book tokens and the subsequent deliberation over which book to choose. I thought today would be a chance to write about a topic which I believe presents an often underestimated challenge to society, namely the decline in the number of  children and teenagers who read for pleasure. One manifestation of this issue is the impact it has on a child’s ability to research. Having worked for a time in education after leaving university, I was able to observe how frequently students used the internet to access vast amounts of free information; often typing word for word the title of an essay on Google search and then expecting the answer to be as easily obtained. There was very little desire to explore any given topic further and one has to wonder what effect this will have in terms of their further education, ability to demonstrate initiative and think independently.

The title of my blog reflects the course of events in my own life, the start of a career working with books but also indicates a love of ‘travelling’ by way of reading a book. It is a free form of entertainment being able to absorb the descriptive passages of a novel and view unfolding events through the eyes of a character in a book or discover new facts or places in nonfiction books. It is possible to travel around the world and trace the developments leading up to the modern world through the pages of a book. I believe that sense of wonder is worth attempting to instil in the children of today.

The main objective of World Book Day, this being its seventeenth year, is to encourage children to discover books and a love of reading. Now that publishers are embracing the digital age, I would hope that many more children, a new generation of readers, learn to love books in many different ways. A book is a friend for life so the sooner children start to handle books, look at the pictures and notice the symbols on the page the better. Of all the skills which small children learn from their parents, the most useful one which sets a steady course for successful access to the curriculum and familiarity with words and therefore learning, both in school and the wider world, is the ability to understand and handle language in its written form. Reading to children, however small, teaches them to focus, use their imagination and creates a curiosity for further investigation and experience in a huge range of subjects from astronomy to poetry and from historical epochs to lively fiction in all its forms.

A life without books is a sterile world. Children should be encouraged to read whatever their interest from comics to the great novels of English literature or from an encyclopaedia containing ‘mind-blowing facts’ to the latest teen read. Without books, children’s imaginations are stunted. The demands of the education system move swiftly and those who have not been introduced to books before they enter school are often at a continual disadvantage.